Branding of the 2020 Gala paid homage to "roaring 20's" Art Deco aesthetics through liberal use of ornamentation and an emphasis on elegance, glamour and functionality. These themes were reinforced through high quality materials and print production processes that underscore tactility. Bold typography inspired by the elegant 'Stile Liberty' travel posters of the early 1900s function as a nod to the iconic location of the 2020 Gala.