GE Reveal LED Bulbs

Branding, Packaging, Social Campaign

A rebrand for GE Reveal LED Bulbs which aims to increse brand awareness while demonstrating the importance of sustainabile design.


In my initial research, there were some major isssues with the existing product that stuck out to me. Most notably, the packaging lookled remarkably similar to any other brand of lightbulbs on the store shelf and the crucial information about the bulbs was hard to find. Additionally, the packaging used way more material than was needed — much of which was unsustainable. This rebrand attempted to resolve these issues by utilizing bold color, clear organization of information, social messaging, and minimal use of 100% recycled FSC certified paper.